I generally don’t really shoot a lot of pack shots. I spent some time shooting some pieces of art and some medical pack shots in the past but all of these thing were tiny and I didn’t really enjoy shooting those. But when an agency that was creating a campaign for Stihl called I was really excited.
The idea was to shoot the entire Lithium-Ion pro range in studio and have them printed on massive billboards and because the products are not to small I can use my regular profoto striplights and grids. The biggest challenge was to make the whole look cool and nicely lit with some contrast and highlighted edges. To achieve that we had to shoot the products separately or in small groups. Because the agency was very close to my home I decided to shoot the whole thing in my own living room.
This is how it looked as a raw setup.
Next I cleaned up the backdrops as a black paper background get really dirty very easily. Added some contrast and finished the general post production and it started looking like this.
Then I sent it back to the agency who took care of the final bits of “post” and stitched it together and made some really amazing billboards the brand presented at some trade shows.
[Tech] Hasselblad H5D50C with an 80mm f/ 2.8 lens & Profoto 8A and D1 lighting with striplighs grids and one RFi 3×4′