The weekends I’m not working or teaching are kind or sacred to me. I work so much I try to make the most out of every bit of family time I can get. So in weekend there’s very little that can get in between it. But when the phone rings to get out and shoot the all new Ferrari GTC4Lusso during a private viewing at a Ferrari dealership I tend to make an exception.
The Ferrari GTC4Lusso is the successor to the highly successful Ferrari FF. The first all-wheel-drive prancing horse. The Lusso was only introduced at the Geneva motorshow a few days before so it had never been displayed outside of Maranello or Switzerland. Ferrari Maserati Antwerp were the first dealership in the world to have it their showroom.
Conditions were far from ideal as I was shooting the car in a makeshift black box in the showroom. With lots of distracting elements like lights displays and logo’s. But I’d take it any time.
I’ve been sitting on these images for a while as Ferrari asked not to publish them until April but I can finally show them to you. Needless to say I’m quite pleased with them.
Model: Ferrai GTC4Lusso
Client: Ferrari Maserati Antwerp
[Tech] All images shot on the Canon Eos 6D with 50mm 1.2 and 16-35mm lens. Lighting by Profoto D1 & B2 airTTL
Powerful yet sophisticated, sporty yet luxurious, Ferrari’s new 12-cylinder really does make every journey a radically different experience. Whether being driven solo or with all four seats occupied, the latest addition to the Ferrari range puts people at the centre of a whole new world. The GTC4Lusso was designed to deliver different and entirely surprising emotions.